Jweold

About The Company

Client Requirements

Jweold, an e-commerce jeweler, wanted to improve its digital footprint to reach more customers and increase online sales. Their main objectives included:
  • Higher Search Engine Rankings: To appear in the top search results for jewelry-related keywords and drive more organic traffic.
  • Increase in Organic Traffic: Attracting more potential buyers through organic search, specifically targeting jewelry enthusiasts and gift shoppers.
  • Improved Site Engagement: Reducing bounce rates and boosting time spent on site with relevant content and smooth navigation.
  • Enhanced Local SEO: Strengthening local search presence to attract customers looking for nearby jewelry options.

Our solution

Our team devised a tailored SEO strategy to elevate Jweold’s online presence:
  • Comprehensive Keyword Strategy: Conducted in-depth keyword research, identifying high-volume and long-tail keywords specific to jewelry items, seasonal trends, and customer buying behaviors.
  • On-Page Optimization: Enhanced product descriptions, meta tags, and category pages to align with search queries, improving discoverability.
  • Technical SEO Enhancements: Focused on site speed, mobile compatibility, and adding structured data to help search engines understand Jweold’s content better.
  • Local SEO Tactics: Optimized Google My Business, added location keywords, and worked on customer reviews to improve Jweold’s visibility for local searches.

How it Works

check list

Initial Site Audit

We conducted a detailed SEO audit to understand technical, content, and user experience gaps, setting the foundation for strategic improvements.

execution

Keyword and Content Strategy

Selected high-priority keywords and crafted a content strategy that included jewelry guides, trend updates, and customer testimonials, all designed to capture search interest and retain users.

strategy

Implementation of On-Page and Technical SEO

Adjustments were made to meta descriptions, page headers, and internal links to boost search engine compatibility. We also optimized site speed and mobile experience for an accessible, fast-loading site.

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Continuous Monitoring and Optimization

We tracked keyword performance, traffic growth, and user engagement metrics, making periodic adjustments to content, keywords, and site structure to sustain and improve results.

Results & Benefits

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Improved SERP Rankings

Jweold achieved top rankings for 80% of its target keywords within four months, significantly increasing its visibility in jewelry-related searches

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Increase in Organic Traffic

Organic search traffic increased by 60%, thanks to keyword-optimized content and improved on-page SEO.

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Enhanced User Engagement

The bounce rate decreased by 25%, while the average session duration grew as customers engaged with more site content.

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Boost in Local Search Visibility

With enhanced local SEO, Jweold saw a 45% increase in traffic from nearby customers, strengthening its local brand presence.