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Website Development: Why Your Business Needs It

Website Development: Why Your Business Needs It

Today, businesses must have a strong online presence to stay competitive. With everyone depending on the internet for their access to necessities and supplies (i.e., food, appliances, medicines, clothes, among other products and services), website development has become more important to any business’ success. In order to ensure the success of your business, you need to inform the public about the products and services you offer, get to know your (potential) customers better, and understand how to improve your product and service.

Web development services include building, designing, and maintaining websites. It involves aspects such as web design for startup companies, web publishing, web programming, web content creation, and database management. Choosing the right website development company and UI designer is certainly important.

The investment in web development may seem daunting, but it is a powerful tool for increasing brand awareness and generating sales for your business.

The following are the top five reasons why investing in web development is essential for businesses.

Increasing Accessibility

It makes businesses accessible 24 hours a day. Every person has access to the information they need at any time which saves them both time and money. This enables your brand to be more accessible to all your potential clients. By making your website accessible, you are also providing equal opportunities to people with disabilities so that they can use your website and engage with your business.

If a customer wants to know something about the business, having a contact form, a live chat, a comment option, or a phone number is a step towards them, increasing the chances of closing the sale.

Increasing Credibility for Your Brand

The credibility of a company’s name is enhanced by owning a website nowadays, which is why consumers generally prefer to do business with companies that own one. Your objective as a brand is to attract and hold your clients’ attention long enough till they feel comfortable doing business with you.

It allows customers to communicate effectively. Engaging with customers and interacting with them shows that the business cares about their satisfaction.

Expanding Reach

It enables businesses to expand their reach by attracting potential customers or leads. As a result of website development, you will be able to collect testimonials about your products/services. In future, these details can help to earn the trust of potential customers.

It enables businesses to expand their reach by attracting potential customers or leads. As a result of website development, you will be able to collect testimonials about your products/services. In future, these details can help to earn the trust of potential customers.

Ensuring Good Content

A good piece of content conveys the right message to the customer. By developing a website, you can control the user experience and ensure that the content is relevant to the users. You will be able to determine how you will handle them by looking at your website. Without any effort put into designing your website, your audience knows you aren’t going to help them.

A website is like an employee of customer service. If your site is bright and modern, it will make your audience feel more welcome. You’ll give the impression that you’re open to new people visiting your website and welcome them.

Maintaining Brand Identity

By ensuring effective web development, businesses can protect their brand identity. It avoids surrendering control of your business’ brand to a third-party website and their ads. Moreover, owning a domain name is vital to a company, brand, and online presence as it builds your brand and makes people more likely to engage with your business’ website. This helps your business to be recognized anywhere in the world.

Increasing Traffic

In order to attract valuable search engine traffic, you need a fully optimized website. Keyword searches in Google and other search engines are still the most common way where people find information. By implementing the right keywords and topics on your website, people will be able to find you more easily.

In order to make informed decisions, website traffic is an important indicator and driver of business growth. It can help businesses determine their return on investment and gather insights about their customers and leads.

Improving the Business Further

Developing a website helps to improve product/services and creates compelling sales and marketing strategies through interaction with customers and leads. It analyzes website information and data accurately to assist the business to make decisions.

Your audience will have an immediate negative impression if your website looks unattractive or outdated. They won’t appeal to your website, which will deter them from your page. You ‘re going to miss out on leads as they’re going to leave your page to a competitor ‘s page.

It is crucial to have a good website design as it affects how your audience perceives your brand. You can either make an impression on them to stay on your page and learn about your business or leave your page and turn to a competitor. Good web design will help you keep the leads on your page.

Website Development Services

You can take your business to new heights by investing in effective web development services.  If you’re planning to build a website for your business or just want to revamp the existing site, reach out to the leading Website Development Company in AhmedabadMpiric Software.

Let us assist you in building a website that drives qualified traffic and boost your conversion rate. Reach out to us today!

CategoriesWeb Technology

Learn Basics of WordPress Security- Your Ultimate Guide

The topic of WordPress security is of utmost importance to every website owner. Each week, Google blacklists more than 10,000 websites for malware and 50,000 for phishing.

You should pay attention to the WordPress security best practices if you are serious about your website. The following tips will help you protect your website from hackers and malware.

Despite the fact that WordPress core software is very secure, and it is regularly audited by hundreds of developers, there is a lot you can do to ensure your site is secure.

We at Mpiric Software, a website development and designing company believe security is not just about risk elimination. Risk reduction is equally important. There are several things you can do as a website owner to ensure that your WordPress site is secure (even if you’re not technically inclined).

There are several steps you can take to protect your website against security vulnerabilities through our ultimate WordPress security guide.

Let’s get started!

Why Website Security is Important?

A hacked WordPress website poses a significant risk to your business’ reputation and revenue. Hackers can steal user information, install malware, and even transmit malware to your users.

More than 50 million website users were warned by Google in March 2016 that a website they’re visiting may contain malware or steal personal information. Additionally, Google blacklists 20,000 websites for malware and 50,000 for phishing every week.

If you own a business website, you should pay extra attention to your WordPress security.

User permissions and strong passwords

WordPress hacking attempts are most often conducted using stolen passwords. This can be avoided by creating strong unique passwords. Not only for WordPress admin areas, but also for FTP accounts, databases, WordPress hosting accounts, and custom email addresses that use your site’s domain name.

In addition to limiting the risks, do not grant anyone access to your WordPress admin account unless absolutely necessary. When adding new user accounts and authors to your WordPress site, be sure to understand user roles and capabilities in WordPress.

Keeping WordPress up to date

WordPress is a free and open source application that is regularly maintained and updated. WordPress will automatically install minor updates by default but major updates must be initiated manually.

A WordPress website can also be customized with thousands of plugins and themes and are regularly updated by third-party developers. The WordPress updates are essential for the security and stability of your WordPress website. Make sure your WordPress core, plugins, and theme are updated.

WordPress Hosting Role

When it comes to WordPress security, the hosting service that you choose is of utmost importance. Providers like Bluehost and Siteground ensure that their servers are protected against common threats by taking extra measures.

Here are how web hosting companies protect your websites and data in the background.

  • Their network is continuously monitored for suspicious activity.
  • Good hosting companies have tools in place to combat large-scale DDOS attacks.
  • To prevent hackers from exploiting a known vulnerability in an old version of their software, php versions, and hardware, they stay up to date.
  • Disaster recovery and backup plans are available to protect your data in the event of a catastrophic event.

Best WordPress Security Plugin

After we set up backups, the next step is to set up an auditing and monitoring system that keeps track of all the activity on the website. It includes monitoring file integrity, monitoring failed login attempts, scanning for malware, etc.

With Sucuri Scanner, one of the best free WordPress security plugins, all of this can be taken care of.

Enable Web Application Firewall (WAF)

A web application firewall (WAF) is the best way to secure your WordPress site and feel confident in your WordPress security. A website firewall blocks all malicious traffic before it even reaches your website.

DNS Level Website Firewall – These firewalls route website traffic through their cloud proxy server. This allows them only to send real traffic to your webserver.

Application Level Firewall– These firewall plugins inspect the traffic before it reaches your server, but before it loads most WordPress scripts. This method does not reduce server load as well as the DNS-level firewall.

CategoriesWeb Technology

NodeJS vs AngularJS: Differences to Consider

Both Node.js and AngularJS are developed to build web applications using JavaScript, both use JavaScript syntax, but they work and use it in quite different ways.

Now before we look into Node.js vs AngularJS, let us first understand Node.js and its advantages.

Node.js: What Are Its Advantages?

Node.js is a cross-platform runtime environment for running JavaScript applications outside the browser. It is a free and open-source tool to build server-side JavaScript applications. Additionally, it provides an extensive library of JavaScript modules that simplify coding.

Benefits of Node.js are:

  • It’s open-source
  • It includes an API that allows developers to build different types of servers
  • It’s scalable. Developers can use it either for horizontal scaling or vertical scaling
  • It supports out of the box unit testing. Developers can use any JavaScript unit testing framework to test their Node.js code
  • It enables rapid development suitable for applications that require frequent changes
  • It is a high-performance tool, thanks to incorporating non-blocking I/O operations. It employs the JavaScript V8 engine to execute code, increasing its speed
  • It supports scripting languages like Ruby, Coffee Script, and TypeScript

AngularJS: What Are Its Advantages?

The AngularJS framework is designed for building dynamic web applications. It allows developers to use HTML as template language and lets HTML’s syntax to express application’s components briefly but clearly.

Benefits of AngularJS are:

  • It’s open-source
  • It provides a smooth, dynamic Model View Control Architecture, making it easier for developers to create client-side web applications
  • It provides built-in features like filters, directives, and automatic data binding
  • It’s easy to use, thanks to decoupling Document Object Models (DOM) manipulation from application logic
  • It makes unit testing easy, thanks to its built-in test runner
  • It uses the Plain Old JavaScript Objects (POJO) data model, producing spontaneous and clean code, ideal for interactive, user-friendly web-based apps
  • It supports object-oriented, functional, and event-driven programming paradigms

Following our understanding of Node.js and AngularJS, let us now examine the key differences between Node.js and AngularJS.


Angular JS

Node.js is a cross-platform run-time environment for applications written in JavaScript language.

AngularJS is an open-source web application development framework developed by Google.

You need to install Node.js on the computer system.

You just need to add AngularJS file just like any other JavaScript file to use it in applications.

It is written in C, C++ and JavaScript languages. Node.js supports non-blocking input/output API and an event-driven architecture.

AngularJS is written entirely in JavaScript. It also allows extending the HTML’s syntax to describe the components of your application.

Node.js is useful to build fast and scalable server-side networking applications.

This framework is best suited for building single-page client-side web applications.

Node.js has many different frameworks like Sails.js, Partial.js, and Express.js.

AngularJS is itself web application framework.

It is Ideal for developing small size projects.

It is Ideal for creating highly active and interactive web apps.

Developers can use JavaScript on the client as well as the server. So, they can focus on learning one language.

Angular JS needs a deep understanding of prototyping, scope, and various other JavaScript aspects.

Node.js is quite useful for generating database queries because JavaScript is used to write database queries for databases like MongoDB, CouchDB. This reduces the developer’s task as they don’t need to remember the syntax differences while combining Node.js and NoSQL databases.

Almost all other frameworks implement MVC by asking splitting an app into MVC components. It is difficult task, but Angular makes it simple as it implements MVC by splitting the app into MVC components.

Node.js will be an ideal option for the real-time collaborative drawing/editing-type apps, where the user can see the document being modify live by another user like Dropbox or Google Docs.

Angular’s declarative approach simplifies app development in a sort of WYSIWYG way. Instead of spending time on how the program flows and what loaded first the developers can define what they want, and Angular JS will take care of the dependencies.

Node.js will be useful in situations when something faster and more scalable is needed.

Angular is useful in creating real time applications like instant messaging or chat apps.

On the whole, AngularJS is a client-side framework, whereas NodeJS is a cross-platform runtime environment. The JavaScript developers can integrate NodeJS and AngularJS to simplify the development of isomorphic applications. They can even use both AngularJS and NodeJS as two primary components of the MEAN software stack along with MongoDB and ExpressJS.

As a top web development company, we are delighted to assist you with the new web development technologies. Contact us today for any kind of web development services!

CategoriesWeb Technology

Web 3.0 – Decentralization and Trust

Web 3.0 has taken social media by storm. There are many articles about the future of technology in the tech world. But What is Web 3.0 and how does it differ from the internet we are all familiar with?

To understand Web 3.0, first, you must understand Web 1.0 and Web 2.0

We are here to clear all this confusion in your head. In this article, we’ll examine the differences between today’s internet and tomorrow’s as well as what to expect from them. So, let’s dive in!

Web 1.0

Web 1.0 was the first version of the Internet that enabled people to consume content, made up of simple text- and image-based pages, and marked by the first business websites. Media companies adopted Web 1.0 early as a route to market because of its simplicity.

It lacked user interaction and the ability to create your own content, and web searches were limited to very specific phrases. It wasn’t intelligent and malleable.

It was eventually going to change, as forums would give way to Web 2.0.

Web 2.0

Web 2.0 is also known as the social web. It emerged around 2004-2005, and we are still using this version of the web.

In the early days of Web 2.0, new web design practices and powerful web browsers ushered in the era of human and social web interactions. In turn, we saw the emergence of rich, responsive web design and the rise of the web app, which turned webpages into software applications capable of complex functions previously available only through native Windows or Mac software.

With the two-way nature of Web 2.0, online socialization, creativity, division, and idea sharing have increased around the world. Furthermore, it has allowed us to use our collective data in many ways, from suggested search results to targeted advertising to song recommendations.

This data will eventually pave the way for Web 3.0.

So, What Is Web 3.0?

On today’s internet, content creation and consumption happen instantly, and data on these activities are often collected, analyzed, and stored at specific locations.

Facebook, for example, stores huge amounts of user data in data centers around the world. But Web 3.0 aims to change that by making data more widely available and usable.

How is Web 3.0 Different?

Personalized browsing

No matter how invasive those ads can seem, you can’t deny the convenience of being able to easily click through to a special offer for something you need or want that you might otherwise have missed.

Web 3.0 provides a far more personalized browsing experience for all of us. Web apps can become far more efficient as they adapt to the device, location, and accessibility requirements we might have, and websites can automatically adjust to fit our needs.

Search more efficiently

Search engines with natural language capabilities have incredible power, as previously stated. Almost no learning curve is involved, and the benefits extend well beyond the consumer; businesses will be better able to optimize their websites more naturally, rather than resorting to complex keyword strategies.

Better app experiences

Aside from websites, web apps will also start to provide far richer experiences for users from the multifaceted Web 3.0.

An example of such a service is Google Maps, which combines the basics of location searching with route suggestions, hotel recommendations, and live traffic updates. This simply wasn’t possible in the Web 2.0 era.


In a similar way to how the Internet of Things (IoT) is gradually creating a more digitally-centric, connected society, Web 3.0 is making the Internet more accessible to more people as it removes lingering complexity.

As a web development company, we are extremely excited by all the new changes happening in the web world.