Utilize Right Social Media Marketing at Right Time

Social media has already been discussed a lot, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune toward their benefit.

While the web is full of information, many businesses seem to have a hard time understanding how social media marketing works. Social media is a vast network of over 3.5 billion users who enjoy sharing, seeking, and creating information.

Business development strategies are increasingly reliant on social media channels. When it comes to connecting with consumers, you can’t overlook the impact of “social”.

Would you like to find out how you can leverage this social media marketing to generate great results for your business?

Let’s check it out!

An Effective Social Media Marketing Strategy

Here are the characteristics of a successful social media marketing strategy for every business:

Brand Identity

Brand identity builds Loyalty and Trust. A strong, unique brand image is an essential part of building a good relationship with customers.

Knowledge of Your Audience

You should clear about what platforms they use, when they go on them and why, what content they like, who else they’re following, and more.

Content Strategy

A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.

Regular Activity

Social media is a real-time platform. Use it to grow your business by posting regularly, keeping track of engagements with your business, engaging back, keeping up with trends, and maintaining accurate profiles.


A significant insight will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.

Inbound Approach

Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business.

Benefits of Social Media Marketing

Social media marketing has evolved over the years. In the past, social media channels were primarily used to drive traffic to websites. Today, it has developed into something more than just a place to broadcast content.

Having a social media marketing plan can help you achieve a wide range of benefits, from creating a two-way conversation with potential customers to expanding your reach.

Below are the five most important things you need to know about social media marketing:

SMM Consistently Warms Up a New Audience for Your Business

A social media marketing campaign gives your business access to new tools and tactics that make it easy to introduce your brand to new consumers.

Facebook and other social media platforms allow you to use content to connect with the potential audience and warm them up. While it’s hard to get people’s attention, you can easily break through the noise with engaging content.

For example, creating an interesting Facebook video ad can drive people to know more about you.

SMM Builds Stronger Relationships with Customers

Social media marketing is not just about selling and promoting. Building lasting relationships through social media is the hallmark of successful brands. Whenever they share something on a platform, they respond to those who leaves a comment or asks a question to provide them with any assistance they may need.

Rather than selling your products or services, you can simply ask your social media followers questions about your products or share something that could make life easier for your audience. By doing so, you build trust and show them that you care about their opinions and needs.

It’s always a must to serve people first before asking them to invest with you.

SMM Generates More Leads & Conversions

The use of platforms like Facebook, Instagram, Twitter, and LinkedIn allows companies to generate leads. You can boost conversions using both paid and organic methods.

Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of the leading strategies to get prospects into your sales funnel.

The online nature of SMM makes it a measurable, quicker, and easier way to build a database of prospects. With increased visibility, your business finds plenty of opportunities for conversion.

Engaging content can drive social media followers to your company’s website and convert them into loyal customers.

SMM Gives You a Leg Up on Competitors

If you’re just getting started with social media and lack good marketing ideas, you can learn a lot from your competitors’ social media presence.

A progressive company always keeps an eye on the competition to see what’s working for them and what’s not. Tracking what your competitors are up should be a key part of your social media marketing strategy.

Start experimenting with what works for your competitors.

SMM Is Cost-Effective

One of the most cost-effective and diverse ways to promote a business is through social media marketing.

On most social networking sites, you don’t have to pay to create a profile. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms.

You have a greater chance of generating higher returns on your investment if you do it correctly. If paid advertising is a part of your social media marketing strategy, be sure to start small and work your way up as you become more comfortable.

Digital advertising results can always be improved. One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.

Digital Marketing Companies like Mpiric Software are excellent for getting practical exposure in digital marketing at affordable prices.

There’s no better growth strategy for your business than social media marketing that is incorporated with a killer influencer marketing strategy.

CategoriesWeb Technology

NodeJS vs AngularJS: Differences to Consider

Both Node.js and AngularJS are developed to build web applications using JavaScript, both use JavaScript syntax, but they work and use it in quite different ways.

Now before we look into Node.js vs AngularJS, let us first understand Node.js and its advantages.

Node.js: What Are Its Advantages?

Node.js is a cross-platform runtime environment for running JavaScript applications outside the browser. It is a free and open-source tool to build server-side JavaScript applications. Additionally, it provides an extensive library of JavaScript modules that simplify coding.

Benefits of Node.js are:

  • It’s open-source
  • It includes an API that allows developers to build different types of servers
  • It’s scalable. Developers can use it either for horizontal scaling or vertical scaling
  • It supports out of the box unit testing. Developers can use any JavaScript unit testing framework to test their Node.js code
  • It enables rapid development suitable for applications that require frequent changes
  • It is a high-performance tool, thanks to incorporating non-blocking I/O operations. It employs the JavaScript V8 engine to execute code, increasing its speed
  • It supports scripting languages like Ruby, Coffee Script, and TypeScript

AngularJS: What Are Its Advantages?

The AngularJS framework is designed for building dynamic web applications. It allows developers to use HTML as template language and lets HTML’s syntax to express application’s components briefly but clearly.

Benefits of AngularJS are:

  • It’s open-source
  • It provides a smooth, dynamic Model View Control Architecture, making it easier for developers to create client-side web applications
  • It provides built-in features like filters, directives, and automatic data binding
  • It’s easy to use, thanks to decoupling Document Object Models (DOM) manipulation from application logic
  • It makes unit testing easy, thanks to its built-in test runner
  • It uses the Plain Old JavaScript Objects (POJO) data model, producing spontaneous and clean code, ideal for interactive, user-friendly web-based apps
  • It supports object-oriented, functional, and event-driven programming paradigms

Following our understanding of Node.js and AngularJS, let us now examine the key differences between Node.js and AngularJS.


Angular JS

Node.js is a cross-platform run-time environment for applications written in JavaScript language.

AngularJS is an open-source web application development framework developed by Google.

You need to install Node.js on the computer system.

You just need to add AngularJS file just like any other JavaScript file to use it in applications.

It is written in C, C++ and JavaScript languages. Node.js supports non-blocking input/output API and an event-driven architecture.

AngularJS is written entirely in JavaScript. It also allows extending the HTML’s syntax to describe the components of your application.

Node.js is useful to build fast and scalable server-side networking applications.

This framework is best suited for building single-page client-side web applications.

Node.js has many different frameworks like Sails.js, Partial.js, and Express.js.

AngularJS is itself web application framework.

It is Ideal for developing small size projects.

It is Ideal for creating highly active and interactive web apps.

Developers can use JavaScript on the client as well as the server. So, they can focus on learning one language.

Angular JS needs a deep understanding of prototyping, scope, and various other JavaScript aspects.

Node.js is quite useful for generating database queries because JavaScript is used to write database queries for databases like MongoDB, CouchDB. This reduces the developer’s task as they don’t need to remember the syntax differences while combining Node.js and NoSQL databases.

Almost all other frameworks implement MVC by asking splitting an app into MVC components. It is difficult task, but Angular makes it simple as it implements MVC by splitting the app into MVC components.

Node.js will be an ideal option for the real-time collaborative drawing/editing-type apps, where the user can see the document being modify live by another user like Dropbox or Google Docs.

Angular’s declarative approach simplifies app development in a sort of WYSIWYG way. Instead of spending time on how the program flows and what loaded first the developers can define what they want, and Angular JS will take care of the dependencies.

Node.js will be useful in situations when something faster and more scalable is needed.

Angular is useful in creating real time applications like instant messaging or chat apps.

On the whole, AngularJS is a client-side framework, whereas NodeJS is a cross-platform runtime environment. The JavaScript developers can integrate NodeJS and AngularJS to simplify the development of isomorphic applications. They can even use both AngularJS and NodeJS as two primary components of the MEAN software stack along with MongoDB and ExpressJS.

As a top web development company, we are delighted to assist you with the new web development technologies. Contact us today for any kind of web development services!


Businesses need DIGITAL MARKETING: Why?

It is no longer necessary for businesses to approach their customers the old-fashioned way; traditional marketing has taken a back seat in favor of a new look.

We are constantly trying to create new ways of making things possible, which has led a lot of things down a new path. Even though traditional marketing strategies aren’t gone, the methods used by marketing professionals today are much more popular than what we used to know.

It is estimated that 60% of the world’s population uses the internet. Due to the pandemic, this number increased by 20% over the past two years and businesses had to adapt at a rapid pace. Change is one of the key components of effective evolution – there was an overnight digital transformation of businesses.

Due to its high reach, visibility, and measurability, Digital Marketing has emerged as one of the fastest-growing forms of marketing. It will soon become the main focus of all advertisers.

Importance of Digital Marketing for Small and Large Businesses

Cost-Effective and Faster

The cost of digital marketing is more affordable than traditional marketing. If your business has limited resources, you cannot afford to advertise solely through traditional marketing. Printing flyers is also an expensive and time-consuming endeavor.

But with digital marketing, your small business can begin the process right away. All you need to do is conduct some research, then try any of the digital marketing types.

Brand Awareness

Investing in digital marketing services will allow your business to establish a rapport with prospects. This helps you to show your customers exactly what your company does and how it can fulfill their needs.

Broad Reach

Digital marketing has a global reach. Hence, it is possible to accept orders from all over the world and not be restricted to any one region. Furthermore, you can still target specific demographics when you go global. That makes it a win-win situation.

Customer Relationship Building

The importance of customer service in digital marketing cannot be overstated. Marketing professionals build relationships with customers by answering their questions, solving any problems they encounter while using a product, and turning them into repeat customers.

Good relationships with your audience can boost your business.

Brand Image

A company’s image makes all the difference. Choosing the right campaign strategies can make or break a company’s brand image. Digital marketing enables effective campaigns to be designed and can fix any glitches instantly.

Better ROI

By investing in ads, companies can increase their revenue with digital media and, ultimately, increase conversions. The cost of investing in digital media is much lower than that of traditional media and the returns are also higher.


Companies can measure their results in real-time with digital marketing. As a result, they can analyze the campaign’s effectiveness and formulate strategies accordingly. It is very important to analyze data in order to evaluate the effectiveness and success of your campaigns today.


Clearly, Digital Marketing is a crucial aspect of survival for businesses today. If you want your business to grow, you must expose your brand to a wider audience. Digital Marketing seems intimidating at first, but once you learn about it, you’ll see that it offers a lot of potential for your business.

We, at Mpiric Software, offer Performance-Driven Digital Marketing Solutions. It provides digital marketing services to companies across the world. Grow your Brand Visibility & Sales. Enquire Now!